Our objective was to create a brand identity for ‘Food for Thought’ based in Wellingborough, Northamptonshire. Food for Thought is a zero-waste store who’s aim is to provide zero or reduced plastic and waste packaging by offering shoppers the opportunity to reuse their own tubs, jars and bags to contain food goods which they dispense & weigh. We created an identity which is continually growing and being rolled out in-store, online and various other channels. We even built the in-store counter from reclaimed pallets and other recycled and reclaimed wood scraps.